SALIENT IS BORN
A logical step
Whilst researching about the devastation caused to natural resources I also found that the fast-fashion industry is the second most polluting industry in the world, second only to the oil industry.
Astronomical amounts of energy, water and resources that go into making just one garment. For example, 2,700 litres of water is needed to make just one cotton t-shirt.
The ultra-cheap and low quality clothing is bringing about a 'disposable' fashion culture. Gone are the days where you could buy a piece of clothing that would last a lifetime AND be affordable.
My go to brands
I have given a my list below of the brands that I use, along with the materials to look out for when buying more sustainably.
Everlane; for tops and trousers from Organic Cotton
Salient; for shirts of course! Made from lyocell
Toms; for shoes for their social impact in the world
Mat & Nat; for bags made from vegan leather
I hope this list gives you some inspiration of where you can buy better, less and in the long run save you a lot of money!
Solving a problem
The shirt we are developing was born out of performing fitness activities before work and during lunch - cycling and going to the gym. Living in Oxford, UK where many people cycle, I was tired of getting to work sweaty - even after having a shower at the gym as my core body temperature would still be high and by the time I got to work I would be sweating, not to mention feeling very uncomfortable! After speaking to a few friends I noticed that they had a similar problem.
Due to cycling and my back getting wider from going to the gym - I wanted more freedom of movement when cycling and more stretch across the back.
As well as this, if I decided to have my shirt in my rucksack whilst cycling meant it would get creased quite easily and so meant having something that had to be non-iron.
Just as important, the shirt has to be sustainable. The shirt from Salient is developed to answer all of these problems:
Made from fabric derived from sustainably grown Eucalyptus trees, making it feel luxurious, in a 98% closed-loop process.
It is much more breathable than cotton allowing the core body temperature to get back to normal much quicker
After washing the shirt you only have to hang it up to dry and it will be crease-free, saving time, money and energy from ironing and drying
Due to its excellent drape characteristics the shirt has a much lower chance of developing creases when folded
Stretch characteristics allow for freedom of movement and stretch across key areas such as the arms and back, whilst still looking fitted
I noticed people that had the same problem after walking past them in the office and noticing them at their desks typing away with their shirts stretched to bursting point.
I wanted to put my own spin on the Oxford shirt. Re-imagining it for a new generation with improved performance and consideration of the environment. Learn more about the development of the shirt below.
And finally, give me a follow!
If you have any recommendations for me please let me know! Comment below, contact me personally or via social media below.
I will be posting blog updates on my website here: www.wearsalient.com (bookmarking and sharing would be much appreciated), on Insta here @wear_salient (follow me) where I’ll be posting stories, on Twitter @wear_salient and on Pinterest @wear_salient where you can see my pins and inspiration.