SALIENT IS THE BRINGING TOGETHER OF

THE BEST FEATURES FROM DIFFERENT SOURCES TO CREATE THE BEST PRODUCT

Trying to create something that we believe can have a positive impact.

The current problem with the fashion industry is the amount of energy, water and resources go into making just one garment. For example, 2,700 litres of water is needed to make just one t-shirt. Not to mention fast rise of ultra-cheap and low quality clothing which is bringing about a 'disposable' fashion culture. Which generates huge amounts of revenue for the clothing brands whilst leaving the workers with little pay and little rights.

There are many problems then with the way in which the products are made, the low quality (they are cheap but you in fact end up spending more). If could perhaps make an impact in this industry by developing a product that:

 - has the lowest impact on the environment; therefore made from eco-friendly materials, no use of chemicals and pesticides

 - extremely durable and high; therefore consumers buy less often (again saving the environment)

PRINCIPLES

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Our products speak for themselves which is why we aim to make the best possible clothing considering everything. We make no compromises when it comes to our customer and so we make no compromises when its comes to the workforce who them to the after life of the product. Consideration at all levels.

It's our responsibility to change it and recognise that consumerism is an illusion that more and more people are waking up to and asking - 'why are we doing this?' and 'there must be a better way'. Which is why we are trying to shake things up.

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There's no positive way of saying this. We are part of a massive, mindless, wasteful story of capitalism and disconnection. It's not our fault, we have grown up as consumers - we've perfected the 'art of spend' so well that it's become normal to fill our lives with stuff that we don't need.

We want to leave the Earth in a better way than we found it. Which is why we are asking you to put the highest value on the environment in its natural untouched form when considering the price of our products. As we operate a closed loop and totally sustainable production process. We also give back to restoring damaged habitats.

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ABOUT THE FOUNDER