SALIENT IS THE BRINGING TOGETHER OF
THE BEST FEATURES FROM DIFFERENT SOURCES TO CREATE THE BEST PRODUCT
Trying to create something that we believe can have a positive impact.
The current problem with the fashion industry is the amount of energy, water and resources go into making just one garment. For example, 2,700 litres of water is needed to make just one t-shirt. Not to mention fast rise of ultra-cheap and low quality clothing which is bringing about a 'disposable' fashion culture. Which generates huge amounts of revenue for the clothing brands whilst leaving the workers with little pay and little rights.
There are many problems then with the way in which the products are made, the low quality (they are cheap but you in fact end up spending more). If could perhaps make an impact in this industry by developing a product that:
- has the lowest impact on the environment; therefore made from eco-friendly materials, no use of chemicals and pesticides
- extremely durable and high; therefore consumers buy less often (again saving the environment)